We’re exploring the ability to repost posts to the feed – similar to how you can repost to stores – so people can share what resonates with them and so the original creators are credited for their work[…] We plan to test it soon with a small number of people. Currently, the most common way for users to repost or share posts is by adding them to a story that expires in 24 hours. This new “Repost” feature would work by sending a reposted reel or post to a user’s followers’ main feeds rather than stories. Both Twitter and TikTok each have their own similar feature. This is what the new instagram repost feature input screen looks like h/t @alex193a pic.twitter.com/ldOX5PO4E.g — Matt Navarra (@MattNavarra) September 9, 2022 The published screenshots reveal that the repost feature is to “suggest a post that your friends can enjoy by reposting it to a feed or story.” The Repost feature will be in the share menu of a post or a reel, and followers will be able to respond to reposted content with a message to the reposter. Meanwhile, the reposts tab will appear on a user’s profile, which followers can see. Users may also be able to add thoughts to a repost before sharing it. Instagram has been making a big push lately with Reels and video content, and just before that, it pushed the shop feature — putting the social app’s original vision of a photo-sharing place on the backburner in efforts to compete with the intense popularity of short video platform TikTok. Source
