iPhone 14 Pro and iPhone 14 Pro Max feature Super Retina XDR displays that Apple calls the “most advanced displays on any smartphone.” The new screens have a maximum brightness of 2,000 nits when used outdoors in sunlight, twice the maximum brightness of previous models. When viewing HDR photos, videos and movies, the new displays can reach a maximum brightness of 1,600 nits, higher than older iPhones. With 1,600 nits of brightness, the iPhone 14 Pro and iPhone 14 Pro Max now offer the same level of brightness as the $4,999 high-end Pro Display XDR when watching HDR content, according to Apple. Apple is able to deliver these higher brightnesses thanks to a more advanced OLED panel and a new display engine in the A16 Bionic chip that powers features like Dynamic Island, always-on and the variable 120Hz refresh rate. There are also minor changes to the iPhone 14 Pro and iPhone 14 Pro Max displays compared to their respective predecessors. For example, the iPhone 14 Pro Max has a resolution of 2,796 by 1,290 compared to the iPhone 13 Pro Max at 2,778 by 1,284. The iPhone 14 Pro also has a slight increase in resolution to 2,556 by 1,179 compared to 2,532 by 1,170 for the iPhone 13 Pro. The iPhone 14 Pro‌ and iPhone 14 Pro‌ Max, along with the lower-end iPhone 14 and iPhone 14 Plus, went up for pre-order earlier today and will begin arriving to customers on Friday, September 16. The iPhone 14 Plus will begin shipping on Friday, October 7.